Saudi Arabia is advancing the use of artificial intelligence agents in logistics and tourism, with projects aimed at accelerating cargo quotations and connecting travel services across destinations.
At Saudia Cargo, AI workers are being integrated into commercial operations to process customer enquiries and prepare freight quotations. In tourism, an initiative involving Globant, TOURISE, Red Sea Global and AlUla is exploring how separate AI agents can coordinate a visitor’s journey. The developments reflect growing interest in systems capable of completing several connected tasks.
Saudia Cargo Automates Freight Quotations
Saudia Cargo’s partnership with cargo.one, announced in June 2026, focuses on automating time-consuming parts of the sales process. The AI workers are designed to handle incoming quotation requests around the clock and prepare customer-specific options within seconds.
Preparing a freight quote normally requires checking schedules, airport alternatives, available capacity and service requirements. The system brings these steps together, helping sales teams respond more quickly while giving employees more time for specialist shipments and customer relationships.
According to the partnership announcement, the technology can interpret enquiries in different languages and retain the context of customer conversations. It can also suggest relevant capacity alternatives and premium services where appropriate.
AI Agents Connect Saudi Tourism Destinations
In tourism, the Agentic Tourism Corridor links destination agents representing Red Sea Global and AlUla. Globant describes the project as a practical application of a shared protocol that allows AI systems to communicate across organisational boundaries.
The agents can check availability, consider traveller preferences and assemble experiences across both destinations. Each destination retains control over its own data, identity and operating rules.
The approach is intended to reduce the fragmentation travellers encounter when arranging different parts of a trip through separate providers. Rather than requiring visitors to coordinate every element themselves, connected agents could help organise a more unified journey.
A Shared Framework for Travel Providers
The corridor builds on the Agentic Tourism Initiative unveiled at the inaugural TOURISE Summit in November 2025. Developed through TOURISE and Globant, the initiative introduced a common framework for AI communication throughout the travel experience.
Its founding participants included organisations from aviation, technology, destination development and tourism, including HUMAIN, Riyadh Air, Amazon Web Services, Salesforce and Trip.com.
The framework is intended to support wider participation across the travel industry, giving providers a common basis for connecting their services. Organisers have positioned AI as a tool to support tourism employees and improve visitor experiences while preserving human involvement.
Human Oversight Remains Central
The projects place limits on automated decision-making. Saudia Cargo refers non-standard or high-value requests to employees, while AI actions operate within established commercial and compliance rules.
In the tourism model, AI supports planning and recommendations, while separate systems handle bookings, payments and compliance. Testing, approval and audit records form part of the oversight arrangements.
As these applications develop, their wider adoption will depend on reliable connections between systems and clear accountability for the decisions they support.
